Sheri Oneal Photography work collage
Marketing and Branding

Truth and trust as a photographer…

By Sheri Oneal

As a commercial photographer I have learned, through my work, how to shoot images in a way that reveals something unique about the individual or the product. Trust is the first thing I try to establish because that will ensure my client will be happy with the end result and it is what I believe to be the key element of creating my art. I believe that the personality of the subject matter is captured and a story is told through the eyes, the window to the soul.

I begin every assignment I photograph by trying to find the truth behind each person I work with, by getting to know them and making them feel comfortable with me. Understanding my client, making them feel valued and communicating truthfully generates a bond. This is vital for gaining truth and trust in every relationship. It is the difference between what is good imagery and great imagery and what makes an image timeless. In my practice of creating trust I have come to realize that every person or product has a story and there is an immense beauty that comes from the ability to share.

I work hard with my client to understand their needs, to offer my creative input and to work as a team. The goal is always to generate something that is unique to them specifically. We are all different, we have different ideas and we comprehend differently. Keeping an open mind is the underlying truth of how creativity works and my main focus.

The most precious gift my parents gave me was to never judge others because of our differences because it is those differences that make each of us unique. This carries over into my photography and is the basis of how I strive to satisfy my clients.

I am a creator and a visual storyteller, it is all that I know how to do and it is what I love most.

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