By Sheri Oneal
Using window light can be a great way to light a product but a ring light, or soft LED light will keep your lighting consistent over time.
Buyers want to see the details of what they are buying. Create good, even, soft lighting with no heavy shadows.
Use available outdoor light as a beautiful light source. Shoot early morning or in slightly shaded light that isn't harsh and avoid deep shadows.
Consider using a white card opposite your main light source to softly bounce fill light into your product and create depth.
Pros know using a tripod offers continuity in sharpness especially when shooting in low-light situations. Use a tripod or mobile grip for better camera stabilization.
Experiment with how you pair different items together. The composition of your shot needs to make the photo appealing.
If you plan to shoot a lot of products over time, set up a dedicated workspace for photos. This keeps lighting consistent and will streamline your business workflow.
Choose a good background to make your product stand out. Shoot a variety of images at multiple angles to ensure you have lots of options.
Keep the style and orientation of your photos consistent with your brand. Conformity with your product line over time will look more professional.
Consider using props to showcase how your product can be used and to make it more visually appealing.
Product photography should entice someone enough to make them want to click and learn more or add it to their cart. Plan and produce quality photos, and your product will sell.
Study the photos that you like from your competitors. With planning, practice, and a good smartphone combined with these tips, you have the potential to create some great product photos.
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