Marketing and Branding Photography
Marketing and Branding photography tips, and information to help grow a business.
Travel Photography: Capturing Spain From Castles to Cellars
As a pro photographer, my job is to capture moments that tell a story. But every so often, I get to document a journey so rich and flawlessly crafted that the story tells itself. My recent trip to Spain with Luxe Adventure Tours wasn’t just a travel photography assignment, it was an immersion into the very definition of luxury adventure. And now, I’m thrilled to share a glimpse of the magic we experienced. The Luxe Difference: Adventure, Elevated Luxe Adventure Tours isn’t about rushing through a checklist of sights. It’s about an elevated, unhurried exploration where every detail is handled, allowing guests to fully soak in the experience. As a…
5 Reasons Your Brand Needs Professional Photography
Photography has the ability to communicate your brand’s personality, values, and unique selling proposition to your target audience. A strong online presence establishes your identity and is essential for any business to grow. Great imagery is the most important element for selling products and services. Here 5 reasons your brand needs professional photography. 1. Good Photography Makes A Good Impression Your first impression is crucial when it comes to attracting potential customers. Visual content is the first thing a potential client sees and is the first chance you have to offer a positive impression. People process visuals 60,000 times faster than text, so the imagery you use online is doing…
How To Choose The Right Headshot Photographer
Choosing the right headshot photographer is crucial for anyone who wants to make a lasting impression and stand out in their business industry. A professional headshot is a vital marketing tool for business owners and employees alike. With so many photographers out there, it can be overwhelming to know where to start and how to choose the right one. As a professional photographer myself, I have photographed photographed countless business professionals and have seen the impact that a great headshot can have on their careers. In this blog, I will share my expertise and provide tips on how to choose the right headshot photographer. From researching their portfolio to considering…
10 Photography Tips To Make Your Product Sell
As a professional photographer, I know how important it is to have high-quality images to sell a product. Your product photography is often the first impression your potential customers have of your product, and it can make or break a sale. In this blog, I share my top 10 photography tips to make your product sell. In order to sell effectively, you need to showcase a product in a way that highlights its best features and makes it look irresistible to potential buyers. From the lighting setup to the details of your shot, these tips will help you create stunning product images that will grab the attention of your target…
20 years of photography for SOP!
The 20th year Anniversary of Sheri Oneal Photography, her experience as a commercial photographer and her best photography of 2015!
The power of an elevator pitch!
By Sheri Oneal I am getting a late start in the new year but I have some great things lined up for 2014! Last year while attending a morning Chamber event I was caught off guard when the host asked that we go around the room and give our 30 second – 1 minute elevator pitch. I have been teaching a business course at Nossi College of Art to young budding professional photographers for several years. The elevator pitch is what I have my students master because I do believe it is the most important part of a business so seemingly this would be a very easy task for me. That…
Action Is Required For Change
Well…spring is here and I have this uncanny need to share. I have decided that I will limit my time doing unproductive things. I feel as if all my time being passive is slowing down my progress and I know that action is required for change. I don’t pay attention to the news very much anymore and just getting outside a few times a week makes me feel better as a human being! I have surrounded myself with positive-minded people who complain very little, are full of energy, and seem to be not only happier but more successful. It is rubbing off on me and that makes me feel better…
Keeping Clients Happy
In any business, keeping clients happy is the ultimate goal. For me, a commercial photographer, it’s my number one priority! Why Keeping Clients Happy Drives My Photography Business From the moment we start a project, I want my clients to feel comfortable and, most importantly, thrilled with the final outcome. Why? Because a happy client becomes your best advocate, sharing their positive experience with friends and colleagues. This word-of-mouth creates lasting relationships, which are absolutely essential for a thriving business. Throughout every shoot, I make it a point to ensure my clients love the images we’re capturing, guaranteeing they’ll be delighted with the final result. My track record for client…
Corporate Headshots Are Changing
Corporate headshots are changing, and I’m seeing a clear shift in the demand for what business executives want from their professional images. The Evolution of Modern Corporate Headshots It seems there’s a growing trend, perhaps it’s the younger generation wanting to embrace their authentic selves, or an older generation realizing that professionalism doesn’t equate to rigidity. Either way, people are increasingly opting for more relaxed and approachable photos for their PR materials. As a Nashville headshot photographer, I believe that happier, more relaxed expressions in photographs make individuals seem more accessible to clients. Social media marketing has clearly demonstrated that we crave connection with the businesses and people we…
Photography And Your Brand
Why Photography And Your Brand Identity Are Key to Standing Out In today’s digital landscape, new small businesses are emerging daily, making it easier than ever to establish an online presence. But here’s the crucial question, “How do you truly stand out among your competitors?” For many new entrepreneurs, the importance of brand identity can be tough to grasp. However, a strong marketing and brand image foundation is essential before you even begin to introduce and grow your business. Take a moment to consider these important questions, “Do you have a website, business page, and social media profiles that cohesively represent your brand? What do your chosen colors and design…
